Fantasy becomes reality...

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BUSINESS MODEL

BUSINESS MODEL PROJECT FANTASY
 
1. We believe that fiction is persistently seeking to portray "a thinking man", thus, directing itself to the future. Consequently, by our project we have an effect on some common developmental patterns of humankind – we make the unknown known, understandable, possible. Therefore; a precisely and accurately worded wish predetermines the possibility of its fulfillment.

2. We substantiate the business model of our project by Jules Verne’s formula: "Anything one man can imagine, other men can make real".
 
3. Possibility of using innovative artifacts to depict the fulfillment of one’s wishes proves Kant's idea: "A wish is thinkable, hence it is possible."

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PARADOXES OF USING INNOVATIONS

The progressive nature of innovations generates positive expectations of their use, but sometimes the reality of their application may puzzle us, and sometimes shock! Before any innovation is used, no one, even an innovator, knows how it will affect the world.
Agree, when Windows or MacOS came along, no one thought of computer viruses; the MacDonald brothers did not think about the problem of obesity; and barbed wire was created to control the cattle. But, unfortunately, barbed wire quickly found its way during the First World War, and made one of the most brutal methods of fighting in the history of mankind a reality. (Originally it had been supposed to be used for cattle fencing, but caused a barbarity). And Einstein's theory of relativity in general produced a revolutionized understanding the universe and simultaneously, despite the initial disapproval of its creator, led to the appearance of an atomic bomb. Therefore, any invention can be for the benefit of people or against them and turn into horror.
Innovators (inventors) often give out desirable for valid and their innovations always have unintended consequences. Other people can freely use their know-how; and, whereas everyone has his own needs, values, ideas and desires, it is impossible to predict what kind of thought come to one’s head will be used by another.
Today, at the beginning of the 21st century, revolutionary ideas are so different from our current thinking that we do not fully understand how to apply them. This means that it is unpredictable to use innovation only after its adoption, but also the time, as well as the motives for its implementation and adoption. Like in Mass Effect, for instance...

...For thinking people ...

80% technologies that we will use in everyday life in the next 10 years have not even been invented yet. Surprisingly, thanks to the development of innovations, a business of trillions of dollars is already moving from stores built of brick and concrete into clicks and orders on the Internet, and the network is rapidly becoming the infrastructure of the new economy.

... The future is already here ...

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